Michell Sierra

I help female-led, service-based business owners move from confusion and busywork to clear, measurable progress by using two practical systems I teach and implement with clients: StoryBrand messaging (so your customer is the hero) and the Small Business Flight Plan (so every part of the business - leadership, marketing, sales, products, operations, and cash flow - is working together). Together we diagnose what’s holding the business back, choose the highest-impact fixes, and then implement them so you actually get results.

My approach is hands-on, strategic, and direct. We start with a short diagnostic that gives a snapshot of where the business is leaking momentum. From there I design a short, prioritized roadmap — usually 90 days — that focuses on the wings of the business (products and offers) and the engines (marketing and sales) so you get lift quickly, then shore up overhead and cash systems so growth is sustainable. You’ll get templates, a simple plan you can follow, and clear accountability so momentum becomes repeatable, not accidental.

Services I deliver include: private workshops to clarify messaging and build marketing assets, fractional COO support to simplify operations and run the day-to-day, and one-to-one coaching to help owners lead with clarity and confidence. My work is built to be practical and implementable (not theoretical) so you leave with assets you can use immediately and a plan you can run on your own.

Most business owners are either doing too many things that don’t move the needle or they have unclear messaging that keeps the right customers from finding them. Using StoryBrand language makes your marketing convert, and the Small Business Flight Plan gives you the operating system to scale without burning out the founder. If you’re ready to stop guessing and start flying, we begin with the assessment and map a plan that fits the life you want to lead as an entrepreneur.